SCREENING:The Merchants of Cool: Know Main points - creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America Go cool hunting- find individuals who are on the next trend and commercialize it -The Economics of the Media Industry (23-33): Know trends in, and critique of, media ownership, conglomeration and integration, and how this relates to political power. - One of the clearest trends in media ownership is its increasing concentration in fewer hands. Ownership of Media has become so concentrated that by the mid 2000s, only 5 global firmed dominated the media industry in the USA, operating like a cartel by taking over smaller media firms to make less competition. -Hegemony (Lull, pp. 33-36 & Lecture): know the author’s main points about the role of the mass media in perpetuating hegemony - Hegemony does not mature strictly from ideological articulation. Dominant ideology streams must be subsequently reproduced in the activi...
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